Social Media

#STANDUP
FOR ALICE

ALICE stands for Asset Limited, Income Constrained, Employed

To achieve economic, educational, social, ethnic, and racial equity for all Arkansans, we need broad systemic change. In 2019, 2 in 5 Arkansas families could not meet their basic needs for food, housing, health care, transportation, and childcare. This data point reflects a more accurate picture of how many Arkansans struggle financially compared to the outdated Federal Poverty Level guidelines—which our policymakers use far too frequently. We require changing the conversation around this economic reality to create a groundswell of support for policy change so that everyone can thrive in a healthy state economy.

This toolkit is for advocates to use to socialize the ALICE in Arkansas report, particularly with policymakers. We encourage you to use the sample social media content and messaging guidance below to advocate for the policy change your organization is seeking during the 2021 legislative session.

The success of our community is directly tied to the financial stability of ALICE households.

Check out Spitfire Strategies’ Digital Smarts: A Guide for Nonprofits, a compilation of handouts to help strengthen your social media efforts. This resource is foundational to a comprehensive, integrated digital strategy across a variety of platforms and channels. It also provides channel-specific guidance on emails, websites, and a variety of social media platforms.

The sample social media posts and graphics below are intended for your use and customization, to socialize the ALICE in Arkansas report and data in support of your specific legislative call to action.

SOCIAL
MEDIA
CONTENT

HASHTAGS

#STANDUPFORALICE

#EQUITYINAR

#FOCUSONALICE

#FOCUSONALICE

FACEBOOK & LINKEDIN POSTS

Copy and paste the text below to your Facebook or LinkedIn profile to #StandUpForALICE. Be sure to use the images provided below to ensure your posts get noticed. And we encourage you to edit the text to make it your own!

When 41% of Arkansans can’t make ends meet with their paychecks, we need a new plan. Period.

#StandUpForALICE

All parents want the best care for their kids. But in AR, nearly half a million families can’t afford child care.

We’re urging policymakers to #StandUpForALICE.

🗣️Working people should be able to afford basic living costs.

🗣️Working people should be able to afford basic living costs.

🗣️ Working people should be able to afford basic living costs.

#StandUpForALICE

bit.ly/ALICEinAR

Due to COVID-19, many of us rely on virtual events and video chats to connect with family & friends. But across AR, ALICE households are struggling to afford basic living costs, let alone pricey WiFi plans.

That must change. Learn more ➡️ bit.ly/ALICEinAR.

#StandUpForALICE

Every Arkansan family should be able to afford:

✅ Food

✅ Housing

✅ Health Care

But right now, far too many can’t. We’re asking policymakers to [insert call to action here].

Learn more: bit.ly/ALICEinAR

☀️ 7AM – Morning shift, job #1

🌙 4PM – Night shift, job #2

😐 1st of the month – still can’t pay rent

When working Arkansans can’t afford the cost of living, we need change. Learn more about the economic reality in our state: bit.ly/ALICEinAR

#StandUpForALICE

Times are hard. But we can work together with our policymakers to ensure that *every* working Arkansan has the opportunity to not only make ends meet, but to prosper.

When our economy thrives, everyone benefits. 👏👏👏

#StandUpForALICE

INSTAGRAM POSTS

Copy and paste the text below to your Instagram profile to #StandUpForALICE. Be sure to use the images provided below to ensure your posts get noticed. And we encourage you to edit the text to make it your own! Posts with multiple hashtags perform best on Instagram. Consider adding the following hashtags to your caption in addition to other hashtags relevant to your organization’s work: #StandUpForALICE #SeeALICE #MeetALICE #incomeinequality #economicequity #southernstates #littlerock #arkansas #AREquity2025 #minimumwage #socialequity #socialchange

Arkansans are struggling to make ends meet in every community. ALICE households are:

☑️ Asset
☑️ Limited,
☑️ Income
☑️ Constrained,
☑️ Employed

While they have incomes above the Federal Poverty Level, ALICE families struggle to afford basic necessities like housing, food, health care, child care, and technology. Join us as we urge our state leaders to #StandUpForALICE today!

Before COVID-19, 2 in 5 Arkansan households could not afford basic needs like housing, child care, food, transportation, health care, and technology. Today, the economic hardships faced by many of our neighbors and loved ones are simply insurmountable.

It’s time for our state leaders to #StandUpForALICE.

Times are tough. But we can work together with our policymakers to ensure that *every* working Arkansan has the opportunity to not only make ends meet, but prosper.
When our economy thrives, everyone benefits. 👏👏👏
#StandUpForALICE

SOCIAL MEDIA GRAPHICS

To download, right click the image you want to appear with your social media post, then click “Save Image As.” You can then upload the image to your post.

ALICE in Arkansas
ALICE in Arkansas
ALICE in Arkansas
ALICE in Arkansas
ALICE in Arkansas
ALICE in Arkansas
ALICE in Arkansas
ALICE in Arkansas
ALICE in Arkansas
ALICE in Arkansas
ALICE in Arkansas
ALICE in Arkansas
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