Social Media

To achieve economic, educational, social, ethnic, and racial equity for all Arkansans, we need broad systemic change. In 2019, 2 in 5 Arkansas families could not meet their basic needs for food, housing, health care, transportation, and childcare. This data point reflects a more accurate picture of how many Arkansans struggle financially compared to the outdated Federal Poverty Level guidelines—which our policymakers use far too frequently. We require changing the conversation around this economic reality to create a groundswell of support for policy change so that everyone can thrive in a healthy state economy.

This toolkit is for advocates to use to socialize the ALICE in Arkansas report, particularly with policymakers. We encourage you to use the sample social media content and messaging guidance below to advocate for the policy change your organization is seeking during the 2021 legislative session.

Check out Spitfire Strategies’ Digital Smarts: A Guide for Nonprofits, a compilation of handouts to help strengthen your social media efforts. This resource is foundational to a comprehensive, integrated digital strategy across a variety of platforms and channels. It also provides channel-specific guidance on emails, websites, and a variety of social media platforms.

The sample social media posts and graphics below are intended for your use and customization, to socialize the ALICE in Arkansas report and data in support of your specific legislative call to action.